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01.07.2020 Facebook Daily Analysis
For Facebook, the boycott is unlikely to have a big financial impact. The top 100 brands on Facebook in 2019 likely brought in only 6% of Facebook's
Yazar: editor_1
Yayınlanma: 1 Temmuz 2020 20:47
Güncellenme: 19 Eylül 2024 23:55
01.07.2020 Facebook Daily Analysis
For Facebook, the boycott is unlikely to have a big financial impact. The top 100 brands on Facebook in 2019 likely brought in only 6% of Facebook's total $70 billion in annual revenue, according to a Morningstar research note citing Pathmatics data, which measures most types of advertising on the platform. Facebook said last year its top 100 advertisers accountED for less than 20% of total ad revenue.
News of the boycott wiped away $56 billion from Facebook's market capitalization after an 8% drop in its stock on Friday. But shares recovered 3% on Tuesday and are actually trading 8% higher year to date.
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