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01.07.2020 Facebook Daily Analysis

For Facebook, the boycott is unlikely to have a big financial impact. The top 100 brands on Facebook in 2019 likely brought in only 6% of Facebook's

Yazar: editor_1

Yayınlanma: 1 Temmuz 2020 20:47

Güncellenme: 7 Aralık 2024 18:33

01.07.2020 Facebook Daily Analysis

For Facebook, the boycott is unlikely to have a big financial impact. The top 100 brands on Facebook in 2019 likely brought in only 6% of Facebook's total $70 billion in annual revenue, according to a Morningstar research note citing Pathmatics data, which measures most types of advertising on the platform. Facebook said last year its top 100 advertisers accountED for less than 20% of total ad revenue.

News of the boycott wiped away $56 billion from Facebook's market capitalization after an 8% drop in its stock on Friday. But shares recovered 3% on Tuesday and are actually trading 8% higher year to date.

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