Apple today is trading at $309.54, it is trading higher with $1.89 mainly because Apple confirmed the deal to buy NextVR for undisclosed terms, but declined to provide additional info. “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” a company rep said in a statement. This virtual- reality streaming company NextVR would provide a content engine for the tech giants long-expected move into AV and VR hardware and this made the shares go up today.