2 Star Stocks In Fitness Sector - Lululemon

1- Lululemon

Lululemon did an extraordinary job in building a strong brand in the sportswear industry, finding itself in an environment where it faced big competitors such as Nike and Adidas. The company had a volume that increased its revenue from $ 711 million 10 years ago to $ 5.6 billion in the last fiscal year ended January 31, thanks to its direct consumer focus on community-focused marketing. Sales fell last spring due to the start of the epidemic, but have shown a spectacular comeback since then. Last quarter sales increased by 24 percent compared to the same period of the previous year, and gross margin increased by a notable 58.6 percent (higher than Peloton). The expensive and quality yoga pants they made for women brought the company to the point where they were owned. But in the future, Lululemon will want to further expand the range of men's products.

In addition, the company now has a large share of the market owned by Peloton by acquiring Mirror.

While Lululemon is still in a small part of the business in general, it will be quite interesting to watch him compete directly with Peloton in the coming years. Lululemon plans to open 30 stores last year and between 40 and 50 stores this fiscal year. It shows how big the footprint the company, which currently has 521 locations around the world, wants to leave. Today, with only 14 percent of an impact outside of North America, the company sees international markets (especially Asia) as a major growth opportunity.   2 Star Stocks In Fitness Sector - Lululemon Source: https://www.fool.com/ You may also be interested in:

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