20.04.2020 GOOGLE Daily Analysis

20.04.2020 GOOGLE Daily Analysis

Australia will force Facebook Inc (O: FB) and Alphabet Inc's (O: GOOGL) Google to share advertising revenue with local media firms, the country's treasurer said on Monday, becoming one of the first countries to require digital platforms to pay for content they use. The government has now asked the country's competition watchdog, the Australian Competition and Consumer Commission (ACCC) to frame a mandatory code of conduct between media outlets and digital platforms after talks stalled on content payment rules. Australia's online advertising market is worth about almost A$9 billion ($5.72 billion) a year and has grown more than eight-fold since 2005. For every A$100 spent on online advertising in Australia, excluding classifieds, nearly a third goes to Google and Facebook, an ACCC report on digital platforms published in June last year showed.