A decline in auto demand in North America has made the Tesla company cut prices of its vehicles by 6%. On Wednesday the Company's website showed the starting price for its Model S sedan is now $74,990, down from $79,990. The other Tesla models are now priced as Its Model X SUVs are now priced at $79,990, from $84,990, and the lowest-priced Model 3 sedan is $2,000 cheaper at $37,990.
Tesla might benefit from the launching of two Americans to space by SpaceX, a private rocket company of Tesla's CEO Elon Musk. How is this? According to Barrons, this will be free advertising for Tesla since SpaceX is working directly with NASA and is receiving some funds from NASA. According to the Barrons, Tesla doesn't have the traditional advertising budget like other companies like Ford and GM. So the Buzz that Musk creates about product launches, space, or the naming of his child is more than enough to keep Tesla brand awareness high.