Organizers of the "Stop Hate for Profit" campaign against Facebook (NASDAQ:FB) are preparing to take the battle globally, as well as emboldening regulators in Europe to take a harder stance on the social media giant. Unilever has paused its U.S. spending on Facebook for the rest of the year, but that only represents about 10% of the estimated $250M it spends on Facebook advertising annually. A global campaign would make a dent in Facebook's revenue stream, while the publicity already sent Facebook's stock down 8.3% on Friday, wiping out $56B in market capitalization.