3 Revolutionary Stocks - The Trade Desk

3-The Trade Desk

The Trade Desk (NASDAQ: TTD) was one of the big companies that felt the pain of the pandemic last year. The company software, which allows advertisers to buy digital ads quickly and easily, experienced a slowdown as advertisers cut their marketing spending. Stocks of The Trade Desk fell sharply after Alphabet announced plans to eliminate advertising tracking cookies. This move will limit the amount of data companies like The Trade Desk can capture, making their services less attractive to advertisers.

So why should we consider investing in The Trade Desk?

  Advertising spending on the company's platform reached record levels even during the pandemic. Investors shouldn't have to worry about the Google (Alphabet) move. Because The Trade Desk predicted that cookies would disappear sooner or later.

It even started a project called The Unified ID as an alternative to cookies in 2018.

Probably one of the top reasons to buy The Trade Desk is the tremendous growth in popularity of internet connected televisions (CTV). (CTV stands for "Internet-connected TV", and is the name given to any television set used to stream video over the Internet.) CTV is revolutionizing the advertising industry! Cookies are now irrelevant as CTV is not linked to web browsers. The Trade Desk placed itself in a great position to profit from the CTV boom. Buying this stock could give you great momentum in the next few years.   3 Revolutionary Stocks - The Trade Desk Source: https://www.fool.com/ You may also be interested in: 3 Revolutionary Stocks – Maxar Technologies