500 million TL Shopping is Expected on Valentine's Day

"What am I going to buy for my girlfriend?" The question begins to creep into people's minds a few weeks ago. Even if it is said " There was no need", even a small gift on this special day, which has sincere expectations, is enough to make the lovers smile. In a statement to the correspondent AA, BMD President Öncel said that Valentine's Day, although not as much as Mother's Day and Father's Day, brought a significant liveliness to the retail sector with gift shopping. Stating that the sales turnover of some product groups such as flowers, jewelry, electronic goods, and cosmetics increased by up to 100 percent every week on February 14, Öncel noted that the average turnover increased by 25 percent to 30 percent throughout the organized retail.

500 million TL Shopping is Expected on Valentine's Day

Sinan Öncel stated that as BMD, there is no special work on the effect of Valentine's Day shopping on retail, and said: "As in other special occasions and holidays, we track the effect of February 14 on retail shopping through Interbank Card Center data. According to BKM data, 913 million TL of electronic goods in the week of 8-14 February, including Valentine's Day, Health products and cosmetics of 707 million TL and jewelry of 344 million TL were sold, compared to the previous week, February 1-7, 57 percent increase in jewelry sector, 13 percent increase in electronics and 6 percent increase in health products and cosmetics. We expect a similar uptrend this year. " On the 14th of February, when Valentine's Day is celebrated, Öncel stated that the number of card purchases, which was 2.2 billion TL in 2018, reached 2.5 billion TL in 2019, "This year, 14 million TL of card shopping on February 14 We estimate that it will exceed TL 3 billion, including the special gift shopping for Valentine's Day. " said.