7 Common Shopping Mistakes You Shouldn't Do On Amazon Prime Day

7 Common Shopping Mistakes You Shouldn't Do On Amazon Prime Day Due to the Covid-19 outbreak, Amazon was unable to organize Prime Day, which it was supposed to do in July. However, from midnight Tuesday, October 13th to Wednesday, October 14th, a different experience, special discounts for Amazon Prime members has started. It doesn't matter Black Friday, Cyber ​​Monday or Prime Day, "it's about trying to get consumers excited about evaluating the feast in this very limited time." According to Kelly Haws, a marketing professor and consumer psychologist at Vanderbilt University, Under these conditions, it can be difficult for consumers to navigate the sale without spending much or buying things they don't need. It's important to be aware of how and how you behave around sales, says Priya Raghubir, a marketing professor specializing in consumer behaviour and psychology at New York University's Stern School of Business. "A shopping is not just the economic benefit it gives us, it also has a lot more," says Raghubir. For example, we feel that buying a good product at a good price makes us excited and smarter because we think we minimize regret.

Here are some common mistakes to avoid if you're shopping this Amazon Prime Day

1- Be Fooled By Privilege

Haws says that Amazon's strategy is as follows: Amazon Prime Day deals are only available to Prime members, adding a privilege factor that can force you to spend more money. It can also make members feel like "I've already paid for this exclusive club right so I should take advantage of more purchases." If you are not an Amazon Prime member and want to participate in Prime Day and do not already have an account, you may want to consider signing up for a free 30-day trial. If you have a previously activated subscription, you can pay for a monthly subscription (12.99 USD or 6.49 USD for students). However, please note that Amazon will automatically charge you at the end of your free trial period; If you don't want to pay this amount automatically every month, you should turn off the "auto-renew" option in your preferences. If you are an Amazon Alexa user on any product, you can ask the device to register you with Prime, with which you will get 5 USD to use on Prime Day. Also, when Prime members spend $ 10 at Whole Foods or a physical Amazon store between today and October 14, you get $ 10 to $ 50 credit to redeem on Prime Day. In the end, you should consider whether this product you will actually buy is worth the money, as savings are required. In some cases, the subscription fee received may exceed the discount provided. Or, if you have a certain product in mind, it might be helpful to ask a family member or friend who is an Amazon Prime member to buy it for you.  

2- Shopping Without List

Research shows that buying something cheaper than what you are ready to pay for or at a lower than standard price has proven to be satisfied regardless of the amount of money actually saved. This is why products that you wouldn't even think of buying may seem more attractive to you as they are discounted for a limited time on Prime Day. You can start your Prime Day shopping process by making a list of the items you really want to buy; this will make your business much easier and more organized. Sara Skirboll, a shopping and trend expert at RetailMeNot, says that when the products you specify are added to your Amazon Wish List, the retailer will send you information if any of the items you are looking for appear on Prime Day deals. Daws, you should do some research on the cost of the products you want, so when it comes time to shop you will know if this is really a good deal. “Oftenly, the price u see is used as a reference, but it is not the price at which the product sells,” Raghubir says. (Last year's Prime Day's top purchases are as follows; LifeStraw Personal Water Filter, Instant Pot DUO60 and 23andMe Health + Ancestry kits.)  

3- Unplanned Budget

Some people really enjoy the "thrill of acquiring" and scoring a "good shopping" review, according to Haws. Psychologically, we tend to "congratulate ourselves" when we buy discounted products, because we believe we have bypassed the system, Raghubir says. If this sounds familiar, set some limits to avoid overspending on sudden purchases. Haws advises you to create a budget for items that aren't on your list of this style but might catch your attention on Prime Day. (for example, $ 50) "Make it a game for yourself as much as possible," he says. Raghubir says you can buy yourself an Amazon gift card to use only on Prime Day.

4- Behaving In The Moment

"The rarity principle is one of the most persuasive techniques marketers use," says Haws. Raghubir adds that when there is a limitation, for example, there is a limited time to buy something or the stock of an available item is low, the product looks more attractive to you. When it comes to the Amazon Prime Day campaign, you have a limited time to purchase that item (Lightning Deals on Amazon Prime only takes a few minutes), which means it increases the feeling of quick action or immediate response. But before you buy anything, you should ask yourself: Would I still want this in three months? “Challenge yourself to provide detailed information on what the potential future consequences of this exchange could be,” says Daws.  

5- Skipping The Tip Top Categories

Items included in Prime Day can be a bit of a mess. Certain categories always tend to be discounted, according to Skirboll. For example, smart home devices, TVs, laptops, home appliances, household items, beauty products, pet products and toys are likely to be discounted, he says. He also adds that Amazon has a solid fashion section and a newsagent where you can buy magazine subscriptions.  

6- Forget About Other Retailers In The Market

Amazon announced two "deal days" in October, on 13 and 14 October, but it is not alone. Walmart's Great Savings campaign will take place from October 11 to 15. Before Haws consider an Amazon Prime deal, check out the opportunities offered by other retailers. You can also download the '' Amazon Assistant '' web browser plugin that automatically compares prices and get free product recommendations on Amazon or Google. If you cannot find the product you want at the price you want, remember that "Black Friday" and "Cyber Monday" campaigns are very soon. "Many good shopping possibilities will likely continue in the market until the holiday season," says Haws.  

7- Only Shopping On The Computer

Skirboll says it's a real-time and easy way to download the Amazon app and enable push notifications on Prime Day deals. Also, you can "Follow This Agreement" and receive notifications when there is a "Lightning Deal". However, he adds that before you come to the decision stage for the product you will buy, seeing it physically in the store once will cause you to have a healthier shopping experience. If you are using any Amazon Alexa enabled device, ask "Alexa, what are my Prime Day deals?" You may ask.   Source: cnbc.com   You might also be interested in:  

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