Apple Introduces Premium On-Ear Headphones: AirPods Max
Apple Introduces Premium On-Ear Headphones: AirPods Max
Apple (AAPL) added a new product for the holiday season with the premium on-ear headphones called AirPods Max on Tuesday. With the news, Apple shares have risen suddenly.
AirPods Max headphones
AirPods Max headphones come with high quality sound, active noise cancellation and 3D sound technology. The wireless headphones, which will go on sale on December 15, cost $ 549 and come in five color options.
As with AirPods wireless headphones, users can make phone calls with the AirPods Max and activate their personal voice assistant "Siri".
Apple says AirPods Max headsets are designed to enjoy music, tv shows, movies and video games.
“AirPods are the most popular and beloved earphones in the world with effortless setup, incredible sound quality and iconic design, '' said Greg Joswiak, Apple's senior vice president of marketing worldwide. We combine it with quality sound and bring it to a mesmerizing on-ear design.”
Apple Shares Increased With The Release Of AirPods Max
Apple shares rose 0.5 percent to 124.38 on the stock market today.
AirPods Max are the company's first Apple branded headset. The technology giant was selling on-ear headphones through the Beats brand, which it bought in 2014.
Luke Pearce, an analyst at Futuresource Consulting, said in an email, "The point we have come in following the launch of the AirPods Pro last year and the release of AirPods Max. It is a clear sign that Apple now intends to position itself as a premium audio brand.”
Sony's (SNE) latest flagship on-ear headphones are priced at $ 349, and the headphones of elite sound systems brand Bose are around $ 399. Luke Pearce said the $ 549 launch price for the AirPods Max is "miles ahead of the competition".
"Despite the high price point given to the loyal customer base, we see that their (Apple) devices are selling very well," CFRA Research analyst Angelo Zino said in a note shared with customers. “Apple considers its shares as a "buy". We think Apple will also introduce on-ear devices at more affordable price points in the future."
In Apple's holiday season product line; iPhone 12 series smartphones, Apple Watch Series 6 smart watches, new HomePod Mini smart speakers. There are also refurbished iPad tablet and Mac computer models.
Apple Fitness + Starts December 14th!
On the other hand, Apple announced on Tuesday that it will launch Apple Fitness +, a subscription-based fitness app, on December 14th. The service is built around the health tracking capabilities of Apple Watch.
Apple Fitness + brings studio-style workouts to iPhone, iPad and Apple TV. The cost of the service was announced as 9.99 USD per month or 79.99 USD per year.
According to IBD MarketSmith charts, Apple shares have been consolidating for the past 15 weeks with a buy (buy) point of 138.08.
Source:
https://www.investors.com/
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