Brand Law Suit from Ferrari

Brand Law Suit from Ferrari

The lawyer of Ferrari SPA, who claimed that the Ferrari brand reached the strongest brand status of the world three years ago, asked for the defendant company's brand to be considered null and to be removed from the registry. The lawyer of Ferrari SPA, which claims that the Ferrari brand reached the strongest brand status of the world three years ago, asked for the defendant company's brand to be considered null and to be removed from the registry. In the lawsuit filed against the Istanbul Intellectual and Industrial Rights Civil Court, the Italian Ferrari SPA company, which operates especially in the luxury car and race car sector, also model cars, accessories, clothing, watches, etc. It has been told that it has registered trademarks, patents, and designs in hundreds of countries operating in the sectors. The company, which was founded by Enzo Ferrari in 1946, was ranked first in auto racing for many years, saying, "The plaintiff company was chosen as the" strongest brand in the world "in 2013-2014. Legendary Formula 1 pilot Michael Schumacher won the F-1 races 5 times in 2000-2004. Ferrari branded products are sold in 23 companies that the plaintiff company franchised and 9 stores registered on its behalf and online. Ferrari has a total of 2,144 brands ”. IT WAS USED UNFAIRLY Defendant Macedonian company involved in the case 'Monza Energy Drink' trademark lawyers of stating Ferrari SPA company in the lawsuit filed registered in Turkey found the following allegations: "The defendant company, Ferrari in 2009, competed in Formula 1 track 'Ferrari F-1 and Challenger F- He used the picture of the 60 'model. Considering that energy drink companies are sponsored in the F-1 races, the defendant company used Ferrari unfairly by registering the picture of two racing cars. The word 'Monza', which is also included in the brand of the defendant company, is the name of a city in the north of Italy, 15 kilometers from Milan. This city is a famous city in the racing community with the 'Monza' track of the same name as the city where Formula races are held. The 'Monza' track, where 19 race pilots have died so far, is known as the track where F-1 vehicles reach the highest speed in Formula 1 races. Another feature of the track is that Formula 1 champions were held exactly 12 times on this track. Again, the name of one of the cars produced by Ferrari is 'Monza'. Ferrari launched two sports cars two years ago called Ferrari Monza SP1 and Ferrari Monza SP2. Knowing all these, the defendant used the name 'Monza' in his brand and also the red color identified with all of Ferrari's products in the brand 'Monza Energy Drink'. ” CANCELLATION OF THE BRAND WANTED The lawyer of the Ferrari SPA company, explaining in the petition that the defendant company used the picture of the F-1 race car in the brand that is registered in terms of energy drink products, said, “The defendant company used the name 'Monza' in the brand. Formula 1 racing for the plaintiff in the company's brand for products with significant energy drink and has benefited Turkey as unfair that have reached the level of recognition in the world. There is a possibility that the defendant's brand and the brand of Ferrari SPA can be confused. First of all, we want to put a precautionary measure to prevent the transfer of the 'Monza Drink Energy' brand that the defendant registered 6 years ago. We demand the defendant's trademark be nullified and removed from the registry. ”