British fishermen are fighting for customers, renaming two species

British fishermen have decided to rename two species of commercially hunted marine animals in order to attract consumers and increase their sales. The new names were given to translucent pakambala, which was previously sold under the English name "megrim sole", as well as the spider crab. The British portal BBC informed about it. Fishermen have to invest in marketing because of Brexit, which has made it much more difficult to export fish to European markets. According to fishermen, the English name pakambala has negative connotations due to the word "megrim", which means, among other things, migraines or dizziness. The new fish will be sold under the name "cornish sole" to remind customers of its origins in Cornwall. The spider crab is no longer supposed to evoke the idea of ​​an unpleasant arthropod in humans, because it will bear the name "cornish king crab" (Cornish king crab). "There was something about those currencies that had negative connotations," said Paul Trebilcock, head of the Cornish Fishermen's Association. According to him, this is particularly unpleasant in the post-Brexit period, because both of these species have so far been mainly exported to European markets - up to 98 percent of catches were exported, and about 85 percent for crabs. However, at the end of the transitional period, border controls and administration were added, which disrupted retail chains. "Our research has shown that simply renaming it will increase the number of people willing to taste the fish," Trebilcock added.