Cosmetics sales in the US are growing again

Cosmetics sales in the US are growing again. Make-up vendors are now reporting increased demand, and it looks like interest in makeup is returning as the population is more vaccinated. According to the latest data from IRI, a market research company monitoring data from retail outlets, lipsticks worth $ 34.2 million were sold in four weeks, more than 80% more than in the same period a year ago. However, it still did not reach pre-pandemic levels of more than $ 40 million, CNN reports. Lipsticks are currently the best-selling cosmetic product. According to the American chain Walmart, they sold the most in the last quarter, when pandemic measures in the United States are relaxed. However, according to Walmart, customers prefer lipsticks that last a long time and do not smudge easily if the veil needs to be used in some indoor areas. Walmart also adds that lipsticks in bold colors are now very popular, allowing individuals to show their individuality again. The situation in the United States, which has been severely affected by coronavirus, is gradually beginning to improve. According to the Center for Disease Control and Prevention, people who are no longer fully vaccinated do not have to wear drapes or keep spacings indoors and outdoors. It must be used only in medical facilities and in places where it is still locally ordered, such as some schools or public transport. Cosmetic companies are thus looking forward to the renewed desire for new make-up in full force. "We have been waiting a really long time for this moment of rebirth. I hope that the summer will be marked by beautiful, distinctive lipsticks, thanks to which you will be able to show up again with bright lips in various colors in reopened places, ”concludes Sam Cheow, Head of Innovation at Estée Lauder Companies.