Crypto.com Became A World Cup Sponsor

Crypto.com became a World Cup sponsor. Crypto.com spent around $1 billion on sponsorship deals.

Sponsorship agreements of cryptocurrency giants in sports organizations continue. Crypto.com exchange, whose name we have seen in major organizations until today, extended to the World Cup this time. As the final qualifying rounds continue for the World Cup to be held in Qatar, sponsorship negotiations have reached the final stage. FIFA announced in a statement that they have made an agreement with the Crypto.com exchange. According to the agreement, the Crypto.com brand will appear indoors and outdoors at the 2022 FIFA World Cup Qatar stadiums. It will also offer visitors a chance to win various advantages and souvenirs. Considering that 1 billion people watched the final match of the 2018 World Cup, the feedback will be quite high. Although the amount of the deal is not yet known, the Crypto.com exchange pours a lot of money into ads. Company spent $20 million on the Australian Football League, $100 million on Formula 1 and $175 million on the UFC. A $700 million deal was recently signed for the Staples Center.