Digitalization is expected to increase productivity in the workforce

Gürhan Çam, General Manager of Neohub, a subsidiary of Denizbank, who was a guest on the Agenda Technology program on Bloomberg HT, said that the banking sector, which started the digitalization process before the pandemic, was not adversely affected by the pandemic. On the contrary, the number of active customers doubled during the pandemic period. Çam said, "The Turkish banking sector was an exemplary sector before the pandemic. Therefore, the arrival of the pandemic did not cause panic. During the pandemic period, we started to work remotely and provide remote service in 2 days."

Çam continued his words about the digitalization process as follows:

"It's just that the remote customer acquisition regulations weren't ready. It was also resolved last May. Our customers are able to perform their banking transactions without coming to the bank via mobile and web applications. The Turkish banking sector was the first sector to open a branch on Facebook. During the pandemic period, the number of our active customers has doubled. The pandemic has helped a lot in changing habits. With the arrival of the Digital Customer Acquisition Regulation on May 1, customers no longer need to physically come to the bank. Now service model banking begins, where there will be banks that do not have any branches. With this model, we will contribute to the export revenues of the country."

Drawing attention to the brain drain of local software developers in terms of employment, Çam said, "We support start-ups in our Innovation Acceleration Center. We offer smart money. Smart money, to offer network power in addition to cash. Our first priority is to create new models with domestic technologies and export them."

Digitization is expected to generate new job demand

Does digitalization pose a threat to the future of human resources? Answering the question, Çam said, "Digitalization has had a productivity-enhancing effect rather than a risk. With digitalization, our need for human resources will increase. The Ministry of Treasury and Finance has been working with cryptocurrencies. This will also touch on the banking side. Hence, it is expected to generate new job demand."