Dior has concluded a contract for the supply of clothing for a sports club

For the first time in its history, the world-famous French fashion house Dior has concluded a contract for the supply of clothing for a sports club. The team chosen by the famous designers to collaborate is the French Paris Saint-Germain, led by the star Lionel Messi. The first samples from the collection were presented by footballers. "Dior's collaboration with the PSG football club was born very naturally. Both communities share the same values. We strive to deliver maximum collective performance, constantly overcoming or perfecting things, "said Christian Dior Couture, President and CEO of fashion company, for Yahoo. Behind the clothes from the Dior company is fashion designer Kim Jones. It chose black and dark blue for his pieces. Each piece of clothing is marked "Paris Saint-Germain". He prepared a jacket, a knitted sweater and a polo shirt for leisure activities. For more formal purposes, Kim Jones chose a cashmere coat, jacket, shirt and pants. He also designed leather ankle boots, in black. They also have special inserts, where the numbers from the jerseys of individual players are embossed. Among the accessories, Dior prepared a special double-sided belt, a cashmere scarf, a jacquard tie with the logo of a Paris football club or a black calfskin bag. "Cooperation with the PSG football club is a historic moment for Dior. We have started a completely new chapter. Dior began to work in a football environment with the club, whose reputation and unique leadership further enhance the charm of the entire cooperation. Football carries perseverance, team spirit and the will to never give up, which are key values ​​for us at Dior as well, ”said Christian Dior Couture, President and CEO. Dior will replace the German company Hugo Boss, which has been wearing the Parisian football club since 2014. Paris Saint-Germain is one of the most successful football clubs in the world, with more than 140 million supporters on various social networks. It has won 27 trophies in the last ten years. In the past, superstars such as Ronaldinho, David Beckham or Zlatan Ibrahimovic also played for this Paris club. Now, for example, striker Lionel Messi works in the club.