Elidor Takes Its Place Among The Brands Joining The Metaverse

Elidor announced that it joined the metaverse with the national volleyball player Ebrar Karakurt and musician Nova Norda.

The shampoo brand of Unilever company Elidor took its place among the brands participating in the metaverse. While the demand for the Web3 world is increasing day by day, world-famous brands continue to be partners in this exciting initiative. Most recently, Elidor has joined the metaverse to support the dreams of young women. Announced that 'Elidor Universe' will be launched with the launch of the #Tastoo collection that will take place on June 8th. The collection, which consists of a limited number of pieces within the scope of the "On Our Way" project implemented in cooperation with Elidor and Boyner, is aimed to increase the number of young female scholars supported throughout their university life by creating a resource for the Youth Scholarships Fund of the TOG Foundation. In the official statement made by Elidor, the following statements were included: “As Elidor, we embrace innovation and continue to discover ways to meet our consumers in every area where new technologies are used. We produced the first NFT project in Turkey among FMCG brands to support young women's educational dreams within the scope of our Own Way project. By transferring the proceeds of the auction here to the TOG Youth Scholarships Fund, we created a scholarship resource for young women. Now we are bringing our Elidor brand and our own Way brand purpose project to the virtual universe. While meeting our project with our consumers with an innovative communication perspective, we continue to remove obstacles in front of young women's educational dreams by creating funds for TOG's Youth Scholarship Fund, thanks to the Elidor x Boyner Collection, which we created in cooperation with Boyner.”