Digital Transformation and Metaverse Adaptation Process at McDonald's

The world-famous fast food chain has managed to maintain its popularity thanks to its close relationship with popular culture since its establishment. Enthusiastic for the same adaptation process today, the brand launched the Metaverse initiative. McDonald's, which designs virtual restaurants, announced that users can spend time and socialize with their friends in this virtual environment, and those who want can place their online orders through this virtual reality.

Digital Transformation and Metaverse Adaptation Process at McDonald's. McDonald's, the world's largest fast food chain based in the USA, seems to continue to be the symbol of popular culture. McDonald's, which has been rapidly adapting to the changes brought by the age since its establishment and carrying its name to the future, started the adaptation process to Metaverse. The fast food chain, which serves more than 69 million customers around the world, has rolled up its sleeves to design virtual restaurants. McDonald's, which recently made patent applications indicating that it is in the process of developing an art restaurant, announced that it will open McDonald's branches where its users can meet and socialize in a virtual environment. It is also among the details discussed that users can order through restaurants where they will enter with art and reality. On the other hand, as we mentioned at the beginning of the article, McDonald's has never been just a fast food chain. It became the symbol of popular culture with products strategically developed by marketing experts. It succeeded to become a brand where young people exhibit their lifestyles. McDonald's has already signaled that it will not only provide food and beverage services in the Metaverse. It was learned that there are also objects that users can decorate their virtual homes and include in their virtual lives. McDonalds' patent applications last week signaled that the digital items it created for Metaverse would be unique, limited or one-of-a-kind.     Source: NFXHABAR