Gucci, one of the clothing giants partnered with The Sandbox. Gucci products will be available on The Sandbox platform.
With the popularity of the Metaverse, many companies have started to make various investments in this field recently. This time, a move was made by Gucci, the world-renowned luxury fashion brand based in Italy. Gucci will sell Metaverse fashion products created by its designers on The Sandbox platform.
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Luxury fashion brand Gucci is taking new steps to take part in the world of the metaverse. The famous brand announced that it has recently purchased virtual land from The Sandbox, the most popular Ethereum blockchain-based gaming platform.
While no explanation has been made about the cost of the purchase in question, it is known that Gucci will offer various experiences to consumers in the future, such as Gucci-themed NFTs and in-game virtual clothing products.