Iceland has released a promotional video which inspired by Zuckerberg
Iceland has released a video as part of a marketing campaign to promote tourism called Inspired by Iceland. The creators of the video were inspired by Mark Zuckerberg and his October announcement of the change of Facebook's name to Meta, the CNBC server said.
Zuckerberg also announced the name change in a video praising the so-called metaversion, a virtual world that will succeed the mobile Internet. According to
Zuckerberg, the characteristic feature of metaversion is "the feeling of presence, as if you were there with other people".
However, the Icelandic tourist authorities believe that they can offer something better. The new video features a Zuckerberg-like man - a similar cut, minimalist clothes and hand gestures - and introduces the audience to Islandverzum, a place enriched by real reality without ridiculous-looking headphones.
"Today I want to talk about a revolutionary approach, about how to connect our world - without making it super weird," the man says into the camera. The video celebrates absolutely captivating experiences in Iceland, such as real rocks, real people and the sky that can be seen with your own eyes.
Printed materials sent to journalists also continue in the parody. They explain that the island version has been created over millions of years of development and that users can explore and direct their paths to many different layers of captivating reality, just by visiting it.
Responses to the video on the Internet are mostly positive.
People approve of "Olympic-level trolling" and many have expressed interest in visiting the country.
This is not the first time Iceland has set humor to draw attention to the country. Other Inspired by Iceland videos use comedic elements to explain why not go to Iceland in jeans or high-heeled shoes. The video from 2017 called The Hardest Karaoke Song in the World was watched on youtube by almost 14.5 million people.