Facebook Makes Harder To Its Splitting Up

Facebook Makes Harder To Its Splitting Up Facebook (NASDAQ: FB) is making it easier for users to message each other across its family of applications. The company just took the first steps to merge Instagram direct messages with Messenger. The actions bring new features to Instagram's direct message system and open up the ability to share images and videos with more users. But integrating the apps is harder than adding a few features to Instagram.  

Facebook is currently under threat of investigation for antitrust laws.

Facebook is currently under threat of investigation for antitrust laws. There's concern about the Facebook bought companies like Instagram and WhatsApp to reduce competition. If the government finalizes Facebook violated antitrust regulations in connection with its profit of Instagram or WhatsApp, it'll seek to force the divestment of those businesses. But if the applications are all integrated into one back end, it won't be easy to split them apart. Facebook can claim there is no more Instagram or WhatsApp; it's all just Facebook with a different colour.   Facebook introduced an Accounts Center feature that allows users to manage logins, content, and payment information across its family of applications. At the moment, Facebook testing the ways for users to crosspost content like Stories more easily. Of course, regulators may find out Facebook on this practice as an effort to impede the ability to split up the company. However proving that motive could be very hard, precisely considering there are some very decent business reasons to unify the back ends of its applications. Good for everything and Good for everyone Ig users are getting a lot of new texting features as Facebook rolls out the integrated service. User will now have access to loads of Messenger features, including vanishing messages, selfie stickers, custom emoji, chat colours, blocking of unwanted messages, and Watch Together, it allows users to watch videos on Messenger at the same time. No need to mention To share content, more easily with friends who aren't on Instagram.  

It will cost Facebook a lot to fully integrate the back ends of all three messaging platforms.

There won't be any inequality in features available on Instagram, Messenger, and WhatsApp, which is definitely very good for users. Users won't have to choose between a network of users on one platform to another. Also, there's no need to track conversation threads across multiple applications. It will cost Facebook a lot to fully integrate the back ends of all three messaging platforms, but the company can earn that money in the long term. Receiving on another potential monopoly Social media giant's big push to improve and integrate its texting services coincides with its efforts to get Apple ( AAPL) to release its restrictions on default apps on the iPhone. Apple has locked before default apps to its own software, but the most current version of iOS will open the door for competitors in web browsers and email apps. But if you want to text a friend, Apple wants you to use iMessage for sure. Facebook desires to change that.  

iMessage has been based on keeping some users in the Apple ecosystem

  iMessage has been based on keeping some users in the Apple ecosystem. Apple wants to continue to increase the utility of iMessage, adding features like payments and profound integrations with iOS applications. To Facebook, these features are a direct threat Because the company is looking to use messaging and payments as a way for businesses to interact on a more personal level over the internet. Developing the ability to communicate with users across its family of applications may increase engagement in Facebook's texting services. But it's unlikely to put pressure on Apple to make further concessions on default apps for iOS. While Instagram users are getting some nice new texting features, Facebook's intended much bigger moves behind the scenes. The potential for investors is big, as it can streamline operations, improve the user experience, increase engagement, and potentially block a splitting up. You might also be interested in: Source: fool.com

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