Honda Will Put on sale its Factory in Gebze!

Honda Will Put on sale its Factory in Gebze!

Japanese Car Brand Honda will put its factory in Gebze on sale. Honda Turkey Assistant General Manager Bulent Kılıçer, made a statement regarding the decision to close its factory in Gebze Şekerpınar opened in 1997, the brand. Stating that the factory will be sold after September 2021 with all the equipment in its statement, Kılıçer said, "We also made an agreement with 1070 employees, no problem." used expressions.

“We Have Been Produced Under 30-35 Percent of the Capacity for the Last 5-6 Years”

Stating that the decision to close the factory has two reasons, Kılıçer said: “The first and the most important was to catch the optimization in production at the global level. Turkey 50 thousand capacity of our factory, although that view point last 5-6 years, unfortunately we were forced to produce under 30-35 per cent of capacity. The reason for this was definitely not an internal market, but an export issue. In addition, this optimization is not just about Turkey. Revisions were made in the UK, Indonesia and Thailand factories. The second was to increase production efficiency. In other words, if we look at the Civic Sedan specifically, this model will be launched in Japan, and the total production cost will decrease, which will make it more competitive. It will be to our benefit. So we can say that Japan is produced in the Civic Sedan produced in Turkey will be the more advantageous. The goal of reducing production costs will be an advantage even above the 10 percent customs tax with Japan. ”

Only 170 Employees Will Stay

1070 people work in the Şekerpınar factory, which is known as Honda's second largest facility in Europe. Stating that the production will end in September 2021 and will go on sale with all the equipment of the factory, Kılıçer also made evaluations about the fate of the employees. Kılıçer said that package works and agreements have been made with 1070 employees and that only 170 sales will remain in the sales and marketing operation after the factory closes. After the plant's closure would increase the variety of models in Turkey, voicing Kılıçer, "rather than a single model, we will implement the multi-model strategy. We will decompose even to Europe this regard, special models will be launched in Turkey, "he said.

''If there is no second wave, we have 25 thousand sales targets ”

Kılıçer, who stated that Honda's sales through the first half 8300, emphasizing that enjoy close above 4 percent market share in Turkey, said the following about the second half: “At the end of the year, if there is no second wave in the pandemic process, we have 25 thousand sales targets. So over 20 thousand 354 of last year. Our target in terms of market share is to exceed 5 percent and protect it. It is also a necessary phenomenon for our dealer network. 5 percent market share is one of our indispensable items. We want to protect this after the factory closes. ”

"LPG Civic Sedan will produce in Japan and sent to Turkey "

Kılıçer, who reminded that the automotive market in Turkey has dwindled by almost 50 percent in the years 2018-2019 the same period, said Honda's sales increase market share. Moreover, the cause of this condition shown in great demand by customers in the LPG version of the Civic Sedan produced in Turkey. Kılıçer said that LPG after the closure of the factory will continue to be brought to the Civic Sedan produced in Japan and sent to Turkey and as follows: “Our market share, which was 2.5 percent in 2016-2017, exceeded 5.5 percent in 2018-2019 with the Civic with LPG. 82 percent of Civic Sedan, which has 90 percent of our total sales, consists of LPG version. This was the most important factor that distinguished us. Both the serious increase in gasoline and diesel prices and the decrease in purchasing power were effective in this. ” With the Japanese auto giant closing its factory in Şekerpınar in September 2021, from scratch it would be released from the latest automotive investment to Turkey. What is the consequence of this decision, which is a sad news for the country's economy, will be shaped in the coming period.