Yayınlanma: 22 Ekim 2020 00:03
Güncellenme: 22 Aralık 2024 10:45
“Until now, most people have been on the wait-and-see approach for 5G. People were waiting for 5G to become a reality. Today, with the iPhone, this wait is over.”However, despite the excited behavior of users, Apple stocks did not get the expected return after the launch. The stock, which saw no significant movement the day after the launch, increased by 0.07 percent after a slight decline and completed the day with $ 121.19. The stock move, which did not meet the forecasts, frustrated the view that 5G-enabled phones will see demand increase in the coming months, as most analysts say. New Pricing Attracts the Consumer The hectic anticipation mentioned above and the company's service quality played a major role in making Apple the first US publicly traded company to exceed $ 2 trillion in market value this year. The average estimate of analysts surveyed by FactSet was that iPhone revenues increased by 15 percent to $ 160 billion in the fiscal year that began on October 1. This forecast stands at $ 6 billion below the record in fiscal year 2018, thanks to the $ 1,000 iPhone X model, which increased sales even though shipments did not achieve the desired success. On the other hand, Apple could not stimulate sales due to the long-term use of iPhone users on the phones. When the coronavirus pandemic broke out, users tended to use their old phones for a long time instead of buying a new one. Apple, which does not ignore this factor, can persuade consumers to buy new phones in the upcoming period. Analysts Are Hopeful For Sales in China In addition to all this, analysts seem hopeful for Apple's second-largest market, China, which has more advanced 5G networks than the US. Wedbush Securities analyst Dan Ives predicts that between 350 and 950 million iPhones worldwide are now in the window of opportunity to upgrade. In an interview with CNBC, Ives said:
“The most important issue is whether Apple will surpass the 231 million-unit peak in 2015. If they can, it will be written in the history of this company as a super cycle. If they fail, the disappointment will be reflected in the stocks.”Although the technology giant Apple could not exhibit the expected production performance for its new models under pandemic conditions, the company's work on diversity still makes it attractive. Drawing attention with its wearable accessories as well as its main technology gadgets, Apple has shown an excellent growth by increasing its sales with products such as AirPods and Apple Watch. In addition, while introducing the new models, it also introduced the first Beats headset model with USB-C charging feature with the $ 50 Beats Flex product. Raising the price target for Apple stock from $ 111 to $ 132, RBC Securities said in AAPL's Fitness + was a notable add-on. RBC Securities also noted: “In addition to significant sales revenue / earnings per share contributions, we expect significant synergy opportunities across Watch / TV / iPad / Services, and we see this presentation as a new way for AAPL to drive customer loyalty and, more importantly, repeat purchases.” As a result, Apple does not fall out of the eyes of the consumer despite all the adversities and global recession conditions. The company meets the expectations by developing and diversifying wearable accessories as well as new iPhone models every time. Although the company did not make the expected jump in the short term, Apple shares still remain safe and attractive.