The 2020 BrandZ Top 100 Global Brands List was published, in which the most valuable brands of the world were determined. According to the list, the world's most valuable brand was the US-based e-commerce and cloud computing company Amazon. The US-based technology company Apple, also ranked second in the list. The application named TikTok, which is the subject of many discussions in social media, also ranked 79th in the list with a brand value of $ 16.9 billion.
The 2020 Brandz Top 100 Global Brands list prepared by WPP and Kantar was prepared for the 15th time this year. In the study, in which consumer opinions analysis from 3.8 million people worldwide was conducted, 17,500 brands from 51 markets were examined. The TikTok application, which was included in the list of the most valuable brands for the first time this year, was launched in 2016. Leaving behind brands such as Uber, Adidas, Pepsi, TikTok is the 79th most valuable brand in the world. The top 25 names and brand values of the BrandZ Top 100 Global Brands list are as follows:
1- Amazon
Brand value: $ 415.8 billion
2- Apple
Brand value: $ 352.2 billion
3- Microsoft
Brand value: $ 326.5 billion
4- Google
Brand value: $ 323.6 billion
5- Visa
Brand value: $ 186.8 billion
6- Alibaba
Brand value: $ 152.5 billion
7- Tencent
Brand value: $ 150.9 billion
8- Facebook
Brand value: $ 147.1 billion
8- Facebook
Brand value: $ 147.1 billion
9- McDonald's
Brand value: $ 129.3 billion
10- Mastercard
Brand value: $ 108.1 billion
11- AT&T
Brand value: $ 105.8 billion
12- Verizon
Brand value: $ 94.6 billion
13- Coca Cola
Brand value: $ 83 billion
14- IBM
Brand value: $ 83.6 billion
15- Marlboro
Brand value: $ 58.2 billion
16- The Home Depot
Brand value: $ 57.5 billion
17- SAP
Brand value: $ 57.5 billion
18- Moutai
Brand value: $ 53.7 billion
Louis Vuitton
Brand value: $ 51.7 billion
20- UPS
Brand value: $ 50.7 billion
21- Nike
Brand value: $ 49.9 billion
22- Disney
Brand value: $ 48.8 billion
23- PayPal
Brand value: $ 48.4 billion
24- Starbucks
Brand value: $ 47.7 billion
25- Xfinity
Brand value: $ 46.9 billion