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Netflix attracted fewer new users in the second quarter

The streaming giant Netflix attracted fewer new users with its series and films in the second quarter than ever before in a quarter.

Netflix attracted fewer new users in the second quarter
Yazar: Tom Roberts

Yayınlanma: 22 Temmuz 2021 17:45

Güncellenme: 8 Kasım 2024 06:26

Netflix attracted fewer new users in the second quarter

In addition to the main business with streaming, Netflix is ​​increasingly setting the course to penetrate new markets. In June, the television pioneer opened an online shop for fan articles. The offer is still manageable, but in the future Netflix could tap into a significant additional source of income through merchandising - following the example of its large rival Disney. Following the signing of Facebook gaming expert Mike Verdu, plans for an attack in the video game business are also becoming more specific. "We are in the early stages," said Netflix. The company confirmed a plan recently reported by financial service Bloomberg, according to which games will be made available on the Netflix streaming platform at no additional charge. The trend of running video games on servers in the network and letting users play them on all possible devices via streaming over the Internet is gaining momentum with offers from Microsoft, Google and Nvidia, among others. Hastings has been emphasizing for years that Netflix not only competes with other streaming providers, but also with social media, YouTube and a number of other forms of digital entertainment.
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