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Other Chinese Applications Are Quietly Expanding In The Shadow Of TikTok
Other Chinese applications are quietly expanding in the shadow of TikTok, such as Shein, one of the largest shopping applications in the United States, which originated in China.
Yazar: Tom Roberts
Yayınlanma: 18 Ekim 2020 00:48
Güncellenme: 16 Aralık 2024 13:05
Other Chinese Applications Are Quietly Expanding In The Shadow Of TikTok
US President Donald Trump is trying to block the Chinese TikTok application in the USA. However, other Chinese applications are quietly expanding in the shadow of TikTok, such as Shein, one of the largest shopping applications in the United States, which originated in China. Another Chinese application, SHAREit, has been banned in India, but is very popular elsewhere in the world. Likee is already stepping on the heels of TikTok, but desperately trying to avoid a similar fate.Markets are starting to be hostile
Chinese application developers need to respond swiftly to developments in a world where key markets are beginning to become hostile to technologies from this Asian country. So far, many have managed to escape "radar" in areas where the war for privacy, security and geopolitical influence is raging. Alternatively, they are relocating their headquarters outside of China to gain millions of downloads worldwide. Experts say this could signal an unstoppable rise in Chinese technology, despite the fact that the "Made in China" label raises concerns about privacy, security and diplomatic disputes. Platforms with Chinese owners, thanks to a quick response to the customer base and aggressive marketing on social networks, are still gaining fans in unexpected places. Shein, an online retailer of fast-paced fashion, has relied on a legion of influencers and celebrities in the United States, including singers Rita Ora and Kata Perry, to move up the list of most downloaded applications. His massive advertising campaign for affordable T-shirts, dresses and accessories designed under Perry's auspices coincided with the release of her album this year. As a result, according to the American research agency Sensor Tower, Shein made it one of the five largest free shopping applications in the Apple store's offer in the USA, Australia and France. Many of its global users are unaware that they are dealing with a Chinese company, said Hong Kong retail analyst Philip Wiggenraad. In a February post on China's WeChat recruiting social network, Shein said it had expanded its operations to more than 200 countries. Even TikTok, which is struggling with problems in the US, has registered about 800 million downloads worldwide this year, despite being "blacklisted" in India as a result of a border dispute. The government has banned more than 200 Chinese applications this year. Another Chinese SHAREit file-sharing application, which India also banned in June, quickly moved to new markets. And the latest claim is that it already has 20 million active users in South Africa. It also focuses on Indonesia, which has the fourth largest population in the world.İLGİLİ HABERLER
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