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Pandemic cannot break organic boom
Pandemic cannot break organic boom; Organic products have been a growth driver in the food trade for years. The pandemic has even fueled the desire for
Yazar: Zack Smith
Yayınlanma: 2 Ağustos 2020 17:19
Güncellenme: 7 Kasım 2024 12:30
Pandemic cannot break organic boom
Organic products have been a growth driver in the food trade for years. The pandemic has even fueled the desire for healthy eating - and given the unusual visits to restaurants and vacation trips, more money is being spent on high-quality food.
Organic is booming - especially in the corona pandemic. According to figures from the Gesellschaft für Konsumforschung (GfK), the demand for organic food in the first three months of the Corona crisis increased significantly more than sales in the food trade as a whole. "The Corona crisis did not appear to have stopped the trend towards more conscious consumption. On the contrary, it seems to have intensified it," said GfK trade expert Robert Kecskes.
He is not alone in this assessment. The organic farming information portal reports record sales in organic food trade and a boom in organic subscription boxes. The State Association for Organic Agriculture (LVÖ) in Bavaria also observed: "More and more people are choosing organic products when shopping." Regional offers are, particularly in demand.
In a recent survey by the market research institute AMM, 30 percent of consumers stated that they had expanded their organic purchases in the pandemic. "The share of organic products in grocery shopping has been given a further boost by the pandemic"; is the leading study leader; trade expert Joachim Riedl from Hof University, convinced.
According to the survey; organic products have not only benefited from their reputation of being high quality, environmentally friendly and healthy in recent months. Consumers also chose organic products because they wanted to support regional suppliers and farmers in times of global pandemics. In addition; in view of the unusual restaurant visits and cancelled holiday trips, there was often more money available for high-quality food.
For comparison; Not even four percent of consumers said in the survey that they had restricted their organic purchases. And where it happened; it often happened involuntarily. The reasons given were often that the crisis meant that the number of shops that people wanted to go to was reduced or that there was less money available due to Corona. So far; the pandemic has not been able to break the organic boom.
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