Paris is becoming a laboratory of various gastronomic startups

France and its gastronomy are among the recognized concepts in Europe. In 2010, the country adorned the UNESCO World Heritage List, and some commentators see the act as evidence of the victory of cultural diversity. However, it is currently getting a slightly different face. Newly, the country of the Gallic rooster is becoming a laboratory of various gastronomic startups, which since 2019 has been massively supported by the local government. The so-called business incubators have a significant influence on the current expansion of French gastronomic startups. They are institutions that help start-ups at a time when they are most vulnerable. So at the very beginning of the business. One of them is the French incubator Smart Food Paris, which has helped build more than ninety companies in the field of gastronomy in France. Smart Food Paris functions as an innovative gastronomic platform that aims to take the level of production, consumption and waste management of French cuisine to a whole new level. It connects emerging startups with producers and producers so that their contact and communication is as close as possible, it includes both urban development and the latest digital technologies. Its goal is to change as far as possible in the future the hitherto experienced, but still hardly sustainable gastronomic patterns ruling French gastronomy. For example, entrepreneurs Irina Buravcovová and Natalia Afanasjevová are currently working within this incubator. Both try to produce and sell special lollipops that mimic famous works of art. "We want our art to be original. Thanks to our lollipops, adults can become children again, "Irina Buravcovová told Deutsche Welle. Their lollipops also want to attract customers thanks to special flavors. The Smart Food Paris incubator provides professional assistance to start-ups. Entrepreneurs participate in various meetings and workshops. They learn how to set up a business plan or marketing strategy correctly and also gain access to important contacts in the field of business. The Smart Food Paris incubator boasts interesting business successes. Only less than ten percent of companies that have gone through it have failed in the market. Recently, for example, startups with edible dishes or the production of food based on insects or plant proteins have gained ground. "The biggest advantage of a business incubator is that you are surrounded by another 25 to 30 startups from the same business environment, from which you can learn a lot," commented Antoine Gillain, who founded the startup BUBBLe iT! For example, he set himself the goal of producing and selling fizzy drinks from tap water without the use of any other equipment and completely getting rid of plastic bottles.