Shiba Inu Fashion Show to be held in Italy
Crypto companies continue to sign new sponsorship deals to bring their names to a wider audience. Italian fashion brand John Richmond is collaborating with meme cryptocurrency Shiba Inu.
Shiba Inu is organizing a fashion show in Italy. Italian fashion brand John Richmond recorded a post to announce its latest collaboration with meme cryptocurrency Shiba Inu. A "very special" event showcasing the results of the new collaboration is expected to take place in Milan, the capital of the Lombardy region in Northern Italy.
The futuristic video clip shows models in outfits by John Richmond swimming in front of a Shiba Inu logo and a snake in the middle of the desert. John Richmond notes that the Shiba Inu partnership "shattered all expectations" at Milan Fashion Week.
Milan Fashion Week SS23 kicked off in earnest on September 20, giving fashion enthusiasts a glimpse of the biggest stars in the industry. Major fashion brands participating in the fashion week include Gucci, Alberta Ferretti, Prada, Bottega Veneta and other notable brands. In recent months, the Shiba Inu team announced a "cutting-edge" partnership with John Richmond.
This new partnership, which was recorded after the announcement, is considered as an indicator that new partnerships can be established between the two companies.
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