Super Bowl Was Beneficial For Cryptocurrency Applications

The Super Bowl, one of the largest sports events in North America, was beneficial for cryptocurrency applications.

One of the leading sports organizations in the United States, the Super Bowl hosted the advertisements of many cryptocurrency exchanges. With the effect of the Super Bowl, an increase was observed in the downloads of crypto applications that attracted attention. We can say that the Super Bowl was marked by the advertisements of cryptocurrency exchanges this year. According to the information obtained, with the effect of the Super Bowl, cryptocurrency app downloads increased by 280 percent. In particular, it was Coinbase that experienced the biggest increase. On February 13, Coinbase was downloaded 309 percent more than the previous week, while on February 14, there was a 289 percent increase in downloads. In addition, eToro's downloads were 132 percent more than the previous week. Likewise, the increase in FTX saw 130 percent. Also, let's not forget that Coinbase crashed after the Super Bowl ad due to site density. Despite this collapse, the crypto exchange managed to rise to the second most popular application in the United States App Store. Finally, Coinbase's app rose from the 186th place to the 2nd place in the US App Store after the Super Bowl screenings. Similarly, Blockfolio of FTX, one of the leading crypto asset trading platforms, and investment app eToro also rose in the rankings.