The advertising business is booming on Twitter

The advertising business is booming on Twitter. In the second quarter, the advertising revenue increased compared to the same period last year by 87 percent to 1.05 billion dollars, as the network announced on Thursday after the US market closed. Consolidated sales climbed 74 percent to $ 1.19 billion. With both numbers, the San Francisco-based company clearly exceeded market expectations. Analysts had expected a good billion dollars. The share jumped in after-hours US trading at times by around eight percent. Twitter attributes the positive development to better target group orientation in the advertising business, advertising can now be even better aimed at individual users. In addition, the stricter data protection rules for the latest iPhone operating system have so far had less impact on advertising revenues than expected. Analysts had expected that the Apple update could lead to less data for personalized advertising. After all, iPhone users must now consent to the so-called tracking of online activities. To assess the long-term consequences of the changes introduced by Apple in April, it is still too early, Twitter admitted. For the months from April to June, the company reported 206 million users who received advertising and thus generated sales for the group. In the US, however, the company had to accept a decrease of one million users compared to the previous quarter. Twitter attributes this to a lower volume of news on the home market than in the three months before. Twitter shares rose after hours by 7 percent. The bottom line was that Twitter earned $ 65.65 million after a loss of $ 1.38 billion a year earlier, which was mainly due to a tax provision of nearly $ 1.1 billion.