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There Is A Surprising Winner Of The Corona Crisis
There is a surprising winner of the Corona crisis: the online furniture trade.
Yazar: Tom Roberts
Yayınlanma: 18 Eylül 2020 22:34
Güncellenme: 8 Mayıs 2024 09:40
There Is A Surprising Winner Of The Corona Crisis
There is a surprising winner of the Corona crisis: the online furniture trade. Business grew by 25 percent in April and May - the Germans sat at home and made themselves more comfortable and nicer. And sales are still increasing. One of the beneficiaries is the online retailer Westwing from the startup forge Rocket Internet, which offers furniture, decorative and home accessories with its shopping clubs. "The boom surprised me, anything else would be presumptuous," says Stefan Smalla, the co-founder and CEO of Westwing in the podcast "Zero Hour". "Overall, many customers have tried e-commerce for home & living products for the first time, and from what we can see they are sticking with it." The shift to e-commerce is sustainable. "It will certainly not go on as crazy as it did in the second quarter," said the Westwing boss. But there was a "baseline shift". In the second "shutdown" quarter, Westwing sales had exploded by 91 percent - these growth rates have flattened out, but business is still booming. "We sell significantly more in all countries and markets," reports Smalla. For the whole of 2020, Smalla, whose co-founder Delia Lachance has been on maternity leave since March, expects sales of between 370 and 400 million euros after 267 million euros in 2019. That would be an increase of 40 to 50 percent. Smalla expects the result to be around 20 to 30 million euros after a loss in 2019. The good business is also reflected in the share price, the share scratches the 20 euro mark after having fallen to 1.80 euros in the meantime. Westwing had to hire a large number of employees to handle the onslaught. The online shopping club for furniture and home accessories from the realm of Rocket Internet was founded in 2011 and offers a newly curated selection of products every day, 90 percent of customers are women.İLGİLİ HABERLER
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