Veefriends to Launch Physical Collectibles!
Recently, NFTs and their physical benefits have started to be sold in well-known stores. According to the latest announcement, the Veefriends NFT project has launched the physical products of the collection at Macy's and Toysrus. Veefriends ranks 20th in terms of all-time NFT collection sales with approximately $240.15 million in sales since the launch of the NFT project.
Created by entrepreneur
Gary Vaynerchuk, the NFT project will be released in both physical and digital form at Macy's and Toysrus retail stores. The pre-sale of the collection will start today. It will also be officially released on October 17th. The collection will feature plush and vinyl characters from Veefriends. People will also be able to pre-order at all Toysrus locations using Macy's mobile app.
Veefriends CEO and creator Gary Vaynerchuk made the announcement on Tuesday. 'This partnership means more to me than you can imagine. I fondly remember growing up in Edison, New Jersey, walking the aisles of these stores as a kid, and we've chosen characters that we think have something exciting for first-time collectors. Just like some of my first toys I bought from the shelves of Toysrus.
Some NFT projects have physically realized their initiatives. These NFT collections have been involved in the retail space for quite some time. For example, garments featuring Bored Ape Yacht Club (BAYC) and MAYC are available in Pacific Sunwear stores. At the end of September, pop culture collectible company Funko introduced DC digital collectibles.
NBA Top Shot NFT packs were distributed to participants of last year's NBA Summer League Games. Luxury jewelry and specialty retail brand Tiffany & Co released Cryptopunk pendants tied to NFTs. Also in late February 2021, Topps introduced Garbage Pail Kids (GPK) NFTs inside physical packs of trading cards sold at Walmart and Target. Investors who already own the Veefriends NFT will be eligible for a free physical figure. Each physical counterpart will also have a QR code dedicated to 3D animated videos and character songs.
Finally, Vaynerchuk also announced a partnership with Mattel Creations to release a redesigned UNO deck featuring the Veefriends characters. The new UNO deck will feature a non-playable foil card featuring one of the 17 Veefriends. In addition, the Gary Bee character will be the rarest foil card in the collection. As part of the deal, the cards will have a price tag of $25.
Source: nfxhaber.com
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