Weekly review of NFT, Metaverse and Other Things: $5 trillion contribution to the economy from the Metaverse!

A roundup of the week's innovations and developments in the tech world focused on the metaverse, blockchain and NFT

METAVERSE IMPACT ON THE GLOBAL ECONOMY WILL REACH 5 TRILLION DOLLARS BY 2030

Like the internet, the metaverse - the next platform on which we can work, live, connect and collaborate - is growing exponentially. It is seen that metaverse technologies and infrastructures, in which 57 billion dollars of investment was made on a global scale in 2021, received more than 120 billion dollars of investment in the first 5 months of 2022. According to management consulting firm McKinsey & Company's "Creating Value in the Metaverse" report, which evaluates the results of a survey of more than 3,400 consumers and 450 senior leaders on a global scale, the metaverse is expected to create a $5 trillion impact on the global economy by 2030.

NFTS OPEN THE DOOR TO THE MUSIC 3.0 ERA

Web 3.0, the new adventure of the internet, is also shaping communities and community preferences. As the new decentralized internet continues to evolve, some sectors in particular are being profoundly affected. According to Doğu Taşkıran, CEO of Orderinbox, a social NFT marketplace, digital collection ownership in the world of blockchains has opened a new era in the music industry. In this new era, NFTs, which provide significant gains in the restructuring of artists' property rights, cause the new music world to be called Music 3.0. There are many new opportunities in the music industry, such as tokenizing songs and albums through NFTs, providing royalties to creators, artists and producers by selling limited digital goods to generate additional revenue, or providing exclusive experiences for fans.

MARKA PLATFORM MOVES TO METAVERSE

The Marka Conference, which has been redesigned with a 'remastered' theme to adapt to the changing world in the most effective way, will offer its participants an event where they will experience the latest developments in technology interactively. Participants of MARKA 2022, which will be held at Tersane Istanbul on September 29-30, will receive NFTs signed by artist Hamza Kırbaş, which will be entrance tickets to the organization planned to be held in the 'virtual universe' in the future. These specially designed NFTs, which will be gifted to the participants, will be used to enter their own 'virtual universe' (Metaverse), which the Brand Platform calls 'MARKALand'.

PORTABLE MEDICAL RECORDS WILL COME INTO OUR LIVES

As one of the most popular technologies of today, the potential of NFTs to be used in the healthcare industry has become more and more talked about. In Turkish, NFT, which stands for "Qualified Intellectual Property" and "Non-Fungible Token", is a unit of data stored in a digital ledger called a blockchain, which certifies that a digital asset is unique and therefore not interchangeable. And the potential for these NFTs to be used to suit the healthcare industry is growing.

VIRTUAL AVATAR FOR MILLENNIALS AND GENERATION Z

South Korean technology company Samsung has developed a virtual avatar named G∙NUSMAS to communicate more closely with its millennial and Gen Z customers. Conceived as a strange but intelligent virtual character from a distant planet, Samsung's new virtual character 'G∙NUSMAS' comes from the planet Nowus-129, 100 million light years away from Earth. The name of this planet draws attention as Samsung's address in South Korea, 129 Suwon, spelled backwards. In the story of this Avatar, this strange creature comes to Samsung through a series of mysterious events and works as an engineer on a top secret mission.

OPENED ITS THIRD OFFICE IN METAVERSE AFTER ISTANBUL AND HOLLAND

SabancıDx, the technology company of Sabancı Holding, utilized its technology and software competencies and moved the twin of its Digital Campus in Üsküdar to the meta universe. MetaCampus, where employees log in by creating their own avatars, offers opportunities such as meeting new Dxers, socializing, and holding various interactive trainings and meetings in this universe. With MetaCampus, SabancıDx aims to design a new generation employee experience and strengthen employees' sense of belonging in a world where remote working is becoming increasingly common.

AR AND AI JOIN HANDS FOR CULTURAL HERITAGE

Global technology company HONOR has launched an initiative called "Gateaway to the Future" to enrich cultural heritage through the power of technology. The company asked two popular artists to use augmented reality (AR) to creatively reimagine the iconic Wasserschloss in Hamburg's Speicherstadt, a UNESCO World Heritage Site. A concrete example of the growing interest in the metaverse and the growth of hybrid tourism, the project aims to inspire global creative talent by leveraging innovations such as artificial intelligence (AI), augmented reality (AR) and Spatial Audio to connect people to the cultural past in more immersive ways and support global tourism. Follow Global Economic Developments on Social Media! Click here to follow Ieconomy official Facebook account! Click here to follow Ieconomy official Instagram account! Click here to follow Ieconomy official Twitter account!