AFL's First Limited NFT Set Sold Out in 12 Hours

On Wednesday, the Australian Football League (AFL) launched the first limited edition NFT set. The launch received a warm welcome despite the ongoing crypto hibernation and sold out in less than 12 hours.

The AFL promoted "Ripper Skipper 2022" through the AFL mint initiative, giving those on the "permission list" access to purchase one of the 3,800 packs set aside for the drop. The NFTs were priced at USDC 34.39 each, generating over USDC 130,000 in revenue for the AFL.

AFL Mint Ripper Skipper AllOWLIST Drop - SOLD OUT We are happy to announce that the AFL Mint AllowList sold out in less than 12 hours. Thank you so much to our community for participating, following and supporting this project! Stay tuned for the next drop! pic.twitter.com/CopyL62DFW - AFLMint (@AFLMint) August 17, 2022

The Ripper Skipper 2022 NFTs contain a collection of 78 audio and video highlights and key moments from the 2021 Season. Each pack consists of three "moments" with corresponding rarity ratings: ordinary, deluxe and applause. In addition to the original NFTs, the AFL is also releasing limited digital content. Those who participate in the first drop have a 10% chance of winning the AFL Mint Genesis Ball (NYSE:BALL). Meanwhile, the wider public will have access to another drop on August 24. The AFL plans to expand this initiative and offer game day events, tickets and opportunities to connect with players across the metaverse. Kylie Rogers (NYSE:ROG), the AFL's general manager of customer and commerce, said the league wants to use technology to create better fan experiences. Through our AFL Mint brand, we will launch exciting new moments across our Men's and Women's competitions, as well as celebrate past greats and other product releases that will deliver a unique fan experience we haven't seen before. In April, the sporting body announced NFT marketplace AFL Mint after signing a five-year partnership with Be Media, a Perth-based subsidiary of Hong Kong NFT gaming giant Animoca Brands. The marketplace will officially launch in 2023. The launch of Ripper Skipper 2022 NFTs brings the AFL in line with other international sports organizations entering the Web3 space. The NBA launched the NBA Top Shot marketplace in 2020, while the UFC launched UFC Strike this February. Other Australian sporting bodies have followed a similar path.