Can Netflix Dominate Online Merchandising?

  Can Netflix Dominate Online Merchandising? Netflix, the Leading Premium Video Streaming Service Provider, Has a Bigger Online Store than You Think. It's worth following the launch of Netflix's (NASDAQ:NFLX) online merchandise store last week. Currently, only Yasuke and Eden anime-themed t-shirts and hoodies are sold through the Netflix shop. The Netflix shop sells not only streetwear and cheap items, but also items for the equivalent of a half-year Netflix subscription.

There are some good reasons for this latest move of Netflix, let's examine them together!

1-A New Beginning

This project is clearly Netflix's entry into online retailing. No doubt shirts or t-shirts can be bought cheaper elsewhere. It is useful not to judge the project created by Netflix for physical products by what is seen on the opening page today. It is estimated that the Netflix store will grow rapidly.

2-Never Underestimate Your Audience

It would be unwise to bet against Netflix. Because Netflix is ​​the current leader of the video streaming market, with the momentum coming from and backing video and games rentals by mail. Have you imagined the money Netflix will earn if it sells ads for the content it publishes? We're talking about a corporate mind that is almost certain to be smarter than anyone else in strategic moves. Bloomberg reports that Netflix is ​​in the process of hiring teams for consumer products, podcasts and video game projects that do not currently exist.

Netflix, the Leading Premium Video Streaming Service Provider, Has a Bigger Online Store than You Think.

When Netflix sees the light in any line of business it does, it's a company that really knows what it's doing (as we see with consumer products). Known to have 207,6 million subscribers at the end of March, Netflix's reach, expansion and account base has already reached gigantic proportions. Even the fact that prices continue to rise does not reduce the audience, on the contrary, it increases it. Despite quintupling its monthly fees in the US over the last seven years, its subscriber count is always higher at the time of the next hike. It should be noted that Netflix is ​​a media stock, so it's no surprise that it is generating increased revenues. Netflix, which has been collecting a lot of data on watching habits for years, adds to its library from the perspective of the user in films, series or other projects that will be made (purchased) later on. It will be much easier for you to market unique products if you know your target audience!  

Source: The Motley Fool

 

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