Company With The Most Increasing Brand Value Was ASELSAN

Company with the most increasing brand value was ASELSAN. The '100 Most Valuable Turkish Brands' list prepared by Brand Finance has been announced.

According to the '100 Most Valuable Turkish Brands' list prepared by Brand Finance, ASELSAN was registered as the company that increased its brand value the most. According to the statement made by ASELSAN, the company, which rose to 19th place in the "100 Most Valuable Turkish Brands" list, was in the 30th place last year. In addition, the company had the highest brand value among the companies operating in the defense industry sector. ASELSAN increased its brand value by 65.7 percent in Turkey's most valuable brands and ranked first in its field. ASELSAN, which received an AA rating last year in the brand evaluation, rose to AA+ this year with its high output. In the report published on the list; "It is understood that 2020 was not a good year for brands, with the effect of the epidemic the total value of the 100 most valuable brands decreased by 12.7% compared to the previous year ($ 24.6 billion) and fell to $ 21.45 billion." Despite the epidemic, ASELSAN climbed 11 steps in the list.