Hells Kitchen Sandbox Enters the Metaverse!

Award-winning reality show Hells Kitchen recently announced its entry into the Metaverse. Sandbox has partnered with ITV Studios to open its first digital restaurant. Gordon Ramsay's hit show will offer a chef-themed gaming experience. Reaching 24 global locations, the show has aired 20 seasons. It has also earned five Emmy nominations. The partnership will bring equal attention to The Sandbox and the game.

A limited number of avatars of Gordon Ramsay will be released in the new area. Creators will be able to create original experiences in the game. A recently released trailer showcases the first cooking experiences to appear in The Sandbox. According to Gordon Ramsay, it is always exciting to create a new dish, release a new show, entertain a new restaurant concept or even a digital experience, venturing into new territories. 'The Sandbox has a particular interest in my products in the Metaverse. That's why ITV Studios has chosen the platform to reinvent Hells Kitchen there. Sandbox published an official post to inform users about this partnership. Not long ago, the platform announced a multi-week play-and-win event called The Sandbox Alpha. The event will allow players to explore the Metaverse through 18 different experiences created by The Sandbox team. Given the hype that The Sandbox has generated in the Metaverse, its presence is important right now. The Sandbox has partnered with various industry insiders such as Paris Hilton, Playboy, celebrity DJ and graffiti artist Alec Monopoly and many more, providing the community with an immersive experience. Hells Kitchen, on the other hand, is among the most popular reality shows, and not just in the cooking category. Therefore, if startups succeed in bringing Gordon Ramsay's fever to the virtual experience, it will greatly increase the adoption rate of the Metaverse. At the same time, as Gordon Ramsay has stated, The Sandbox will bring a whole new audience to the show. The deal will enable the expansion of Metaverse, which refers to immersive experiences that aim to connect people in the virtual world. This initiative marks another important milestone in the expansion. These Metaverse experiences are typically facilitated using virtual reality (VR) or augmented reality (AR) headsets.   Source: nfxhaber.com