Fortnite Was Taken Down For Violating Payment Rules By Apple
Apple and Google, the two giants that manage the app market for smartphones, got messed up when one of the most popular games in the store, Fortnite, was taken down for violating payment rules by Apple.Epic Games, one of the largest companies in the market that develops the Fortnite game, entered the litigation process for violating monopoly laws. Epic Games had developed a technology that bypassed the 15 to 30 percent commission Apple and Google received for purchases for the game, thus offering more affordable purchases to users. Analysts state that video game players are the largest stakeholder in spending in the App Store and have the largest share in Apple's revenue of over $ 45 billion from services.
CAMPAIGN ON SOCIAL MEDIA
As Epic Games uploaded to Apple, claiming that the company is trying to control the market, thwarts competition and prevents innovation, in its petition to the Northern California District Court, "Apple is bigger, stronger, more entrenched and malignant than the past cartels." .
In addition to the lawsuit process, he launched a #FreeFortnite, "Freedom to Fortnite" campaign on social media, criticizing Apple and asked users to compensate Apple for their payments in case they lose access to the game. Not only that, Epic Games also made a voice in social media by parodying Apple's 1984 advertisement of Geroge Orwell, in which individuals were controlled by tele-screens in totalitarian regimes.
In the parody video, a female Fortnite warrior smashes the screen of the dictator Big Brother (Big Brother) with an Apple logo-like head, then says, "Epic Games has defied the App Store Monopoly. In retaliation, Apple is blocking Fortnite from a billion devices. Join the fight to stop 2020 from becoming '1984.'" appears.While Spotify, the music streaming platform that has filed an anti-monopoly lawsuit against Apple in the past months, also supports Epic, "Apple's unfair practices have put competitors at a disadvantage and have been victimizing consumers for too long."made the explanation.