UK grocery sales rose 7% year-on-year in four weeks, according to industry data released on Tuesday. In addition, as customers started to get used to their new routines after COVID 19, it slowed down compared to the previous weeks.
Market researcher Nielsen said that although the growth was less than 10% in last month's report, it is due to the hot weather and the fact that Britons continue to work from home and spend less on eating out.
He said that over the four-week period, in-store sales growth was only 0.3%, but online market growth continued to accelerate with a 117% increase, maintaining a 14% share of all grocery sales.
Nielsen said consumers shopped less than they did before the epidemic, adding that visits to stores decreased by 15% in the same period last year, but higher than the 22% decline recorded in May.
Britain's 4 supermarket group Morrisons (MRW.L) was the best-performing company among the four major markets in the country, with a 13.6% increase in sales in the 12-week period until August 8.
Market leader Tesco (TSCO.L) achieved 10.1% growth, followed by Sainsbury's No.2 (SBRY.L) with 7.9%. Asda, owned by Walmart (WMT.N), again fell behind with 6.8% growth.