Is Bank Became Turkey's Strongest Brand

Is Bank became Turkey's strongest brand. According to the Brand Finance report, İşbank was chosen as the strongest brand.

According to the list prepared by the international brand valuation agency Brand Finance, Türkiye İş Bankası was chosen as the strongest brand in Turkey. According to the statement made by İşbank, in the "Brand Finance Turkey 100-2021" report published by Brand Finance, one of the world's leading brand valuation and strategy consultancy companies, İşbank ranks first as the brand with the highest power among Turkey's strongest brands. In the report of Brand Finance; It was stated that the brand power shows the brand's ability to create value in the future, and in this respect, it is expected that the brands will make the necessary investments to increase their power, create a positive and demand-triggering perception in the eyes of the stakeholders, and show the success of reflecting the formed perception to the financial results.