Jose Cuervo Eyes Metaverse Tequila Distillery

Jose Cuervo, one of the best-selling tequila brands, is entering the metaverse with the first tequila distillery in the virtual world. Scheduled to debut in Decentraland on Sunday, July 24, the launch coincides with National Tequila Day.

According to an official statement from the company, the sandbox "reimagines the IRL distillery experience in a way only metaverse can, while paying homage to the experience that can be had at Jose Cuervo's La Rojeña distillery in Tequila, Mexico, the oldest operating distillery in Latin America." Users visiting the Metaverse distillery will be able to create their own virtual cocktails and learn a thing or two about tequila. The Metaverse space will also be used as a platform for users to meet like-minded people. When users visit the site, they can enter the Cuervo Discovery (NASDAQ:WBD) Garden, attend the Piña Pool (NASDAQ:POOL) Party, journey through the Crystal Filter Portal, explore The Familia Bar and go through the metadistillery. Officially introduced in 1795, Jose has a remarkable history, including receiving a grant from King Ferdinand VI of Spain in 1758. This grant gave Don José Antonio de Cuervo the right to harvest the plants used to make tequila. The popular tequila brand is operated outside Mexico by the Beckmann family, descendants of the original founders. Jose Cuervo sells about 20% of the tequila consumed worldwide.   Source: BTC Peers