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Renault Group Announces Acquisition of Fixter

French vehicle manufacturer Renault Group acquired the new platform Fixter, which was established to enable users to benefit...

Renault Group Announces Acquisition of Fixter
Yazar: Eylem Özer

Yayınlanma: 27 Haziran 2022 03:24

Güncellenme: 6 Kasım 2024 20:31

Renault Group Announces Acquisition of Fixter

Renault Group announced the acquisition of Fixter, a digital platform that connects retail and professional customers to local garages for vehicle maintenance across all brands, taking a major initiative in digital transformation.

French vehicle manufacturer Renault Group acquired the new platform Fixter, which was established to enable users to benefit from all vehicle maintenance services without leaving their homes. Thus, the French vehicle manufacturer has taken an important step towards digital transformation in the aftermarket. In a statement made by Renault Group, Fixter, which was founded in London in 2017 by Limvirak Chea, Frederic Dermer and Cristian Vrabie, has become a reference point in the UK. It is stated that the development of Fixter is expected to continue in the UK and in France and other European countries in the coming years with the support of the Renault network in the second half of 2022.

What is Fixer?

Founded in the UK in 2017 and aiming to digitize the customer experience through a single platform, Fixter deals with online appointment scheduling, quote preparation, invoicing, home pickup and delivery to the group's partner network, and after-sales service and repair warranties. It has become a reliable company in a short time thanks to the garages that have strict standards and are regularly inspected. Statement from Renault Making a statement regarding the acquisition, Hakan Doğu, Renault Group Global After Sales Senior Vice President, stated that the investment is part of Renault Group's commitment to offer its customers the best quality/speed/price ratio for repair and maintenance, and continued his statements with the following words: “Developing our independent aftermarket activities is the Renault Group's strategic axis in the aftermarket. To better meet our customers' expectations, we continue to develop our multi-brand IAM offering and completely modernize our aftermarket value chain. By acquiring the Fixter initiative, we are acquiring the expertise and strength of our network. We will be able to combine it with Fixter's agility and knowledge of all digital aspects of automotive maintenance, enabling us to deliver the highest quality services and accelerate the digitization of our operations." Fixter Chief Executive Officer (CEO) and Co-Founder Limvirak Chea said: "We are delighted to have found an industry partner who shares both our vision and our passion to reinvent vehicle maintenance for the future, in a simple, transparent and seamless way. The expertise and resources of a large group like Renault, Fixter Combined with 's agility and start-up mindset, we will be able to go further and faster in this revolution."
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