Samsung Metaverse Users Exceeded 4 Million

Samsung metaverse users exceeded 4 million. A new statement was made by the company about the metaverse.

Samsung, one of the world's leading technology companies, officially introduced its own metaverse service, My House, at CES 2022. My House, realized in cooperation with Naver's 3D avatar platform Zepeto, became the focus of attention of users in less than a month.

The Target of Samsung Metaverse Service is Generation Z

Samsung's own metaverse service, My House, reached more than 4 million users in less than a month. In addition, My House, realized in cooperation with Zepeto, especially targets young colleagues and Z generation youth as a customer base. My House also plans to innovate some of Samsung's tech products and bring younger consumers together. On the subject, Young-hee Lee, Head of Samsung's Global Marketing Center, said the following; “With My House as our mainstay, we want to better engage millennials and Gen Z by optimizing the metaverse experience for customers.” Finally, Samsung plans to form new partnerships for the rapid adoption of cryptocurrencies and the metaverse.