Shopping Giant Hepsiburada Grew 69% in the First 6 Months of the Year

Hepsiburada, the popular shopping site that has been in operation since 1998, has high performance in indicators of strategic importance for e-commerce, especially Total Sales Volume, Number of Active Sellers, Number of Active Customers, Order Frequency and Number of Products in 2022!

Hepsiburada's total sales volume increased by 57% compared to the first quarter of 2021 and reached 9.2 billion liras. In this way, the total sales volume in the first half of 2022 grew by 69% to 17.5 billion TL. Hepsiburada increased the number of orders placed through the platform by 31% in the first half of the year. In the first six months of the year, the number of orders placed through the platform reached 29.1 million, while Hepsiburada's average order frequency per customer increased by 23% year-on-year to 5.2, up from 4.2 in the second quarter of 2021. The number of active sellers of the shopping giant increased significantly as part of its strategy to bring customers together with more products through the marketplace model. Accordingly, the active seller base in the second quarter of 2022 grew by 45% compared to the same period of 2021, and the number of active sellers increased to 88.7 thousand. The number of products on Hepsiburada reached 130.3 million with an annual increase of 107%. The marketplace share in Hepsiburada's total sales was recorded as 64% in the second quarter. Aiming to benefit all its stakeholders and the industry by launching new brands and services such as Hepsijet, Hepsiburada Market, Hepsipay, Hepsiglobal HepsiAd and Hepsiburada Seyahat, Hepsiburada recorded an 18% year-on-year growth in the number of active customers in the second quarter of 2022, increasing from 9.9 million to 11.7 million. Hepsijet, one of Hepsiburada's strategic investments, took the quality of its services to the next level with its 7 Operation Centers, 183 Delivery Points and 17 Transfer Centers in 81 provinces across Turkey. Thanks to its Multi-Vehicle Route Optimization, registered by the TURKPATENT, Hepsijet accelerated its speed and delivered 83% of the orders placed on the Hepsiburada store to all four corners of Turkey in less than 24 hours in the second quarter. According to Hepsiburada's financial and operational figures for the second quarter of 2022, 39% of total sales on the Hepsiburada platform were made through Hepsipay's easy and secure payment solution, Hepsipay Wallet. Launched in June 2021, Hepsipay Wallet, Hepsiburada's next-generation payment method that enables fast, secure and easy payments, reached 8 million customers, up from 7.1 million in the previous quarter. As the first and only Turkish company representing Turkey on the global technology exchange Nasdaq, Hepsiburada, one of Turkey's most popular brands, also announced the second quarter and first half of 2022 inflation-adjusted data in line with international financial reporting standards. Total sales volume in the January-June period increased by 3% compared to the first half of the previous year, reaching 19.7 billion TL as a result of the re-accounting of financial data according to inflation. Hepsiburada's total sales volume calculated according to inflation accounting in the second quarter of 2022 was 9.6 billion TL. Hepsiburada CEO Murat Emirdağ made the following statements regarding the second quarter financial results of 2022: "As Hepsiburada, we are proud and responsible for being a brand that represents Turkey in the global arena with our business partners, technology, trade ecosystem, management and culture. Within this framework, we share all our financial results transparently. In the second quarter of 2022, which we started with strong results, we achieved a 45% increase in the number of active sellers and a 107% increase in the number of products. Thus, we completed the first half of the year with 29.1 million orders and succeeded in growing our total sales volume by 69%. As a reliable, innovative and sincere companion in the daily lives of our customers, we have launched many services that redefine the standards in e-commerce in the last six months. With Hepsiburada Premium, the first membership-based loyalty application developed and launched in Turkey in the field of e-commerce, we raised the bar even higher by redefining the standards in the e-commerce world. With our vision to lead the digitalization of commerce, we opened Hepsiburada Smart (IS:SMART) by MIMEX, Turkey's first smart, cashless store with a "buy and check out" concept. We also accelerated our speed with HepsiJet's "Multi-Vehicle Route Optimization" solution registered by TURKPATENT. Thanks to our technology and logistics capabilities, we continued to deliver our end-to-end service quality and cost-effective solutions to our customers. As a result of this successful performance, we raised our 2022 year-end growth target. We will continue to work with all our strength to grow the global success story we have achieved.'' Follow Global Economic Developments on Social Media! Click here to follow Ieconomy official Facebook account! Click here to follow Ieconomy official Instagram account! Click here to follow Ieconomy official Twitter account!