Spotify is experimenting with showing Artists' NFTs
Spotify is testing a new feature where artists can show their NFTs on the platform. The music streaming giant revealed that the option is only available to a very small group of artists and select Android users in the United States (US). Steve Aoki and Wombats are among the artists selected for the pilot.
A Spotify spokesperson commented on the new feature on Monday. 'Spotify is running a test to help a small group of artists promote existing third-party NFT offerings through their artist profiles. We routinely run a series of tests to improve artist and fan experiences. Some of these tests pave the way for a broader experience. And others just serve an important learning function.
In the Spotify trial, artists will be able to display NFTs on their profile pages. As reported by the platform, it does not support NFTs that are GIFS or videos. Users will be able to browse and discover NFTs by clicking on them. Spotify has also created a see more option that redirects users to the NFT's page on the Opensea marketplace where they can be purchased. The music streaming service clarified that no fees were charged as part of this test.
Spotify explained that the trial was conducted in response to requests from the music industry. It also said it reflected the $20 billion company's efforts to bring artists and fans together on its platform. In October last year, the company partnered with Shopify to allow artists to market their products directly to fans through the Spotify app.
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