Super League as a playground for investors

Super League became a playground for investors. It is no coincidence that the plans for the new Super League were first unveiled in New York. There is the JP Morgan bank, which initially wants to finance this new playground with 3.5 billion euros. There, in the USA, there are also those entrepreneurs who, with their football companies in Europe, want to make as much money as possible with as little risk as possible. A Super League with guaranteed participation and guaranteed cash flow suits them there. The European competitions must seem like a bad joke, especially to investors from the USA: Conditions for participation? Is regulated with money in North America. And that's why there is no descent. A man like Stan Kroenke, who mostly owns Arsenal FC, doesn't even invest 2.4 billion dollars in a new stadium in Los Angeles or afford clubs like the Los Angeles Rams (football) or the Colorado Avalanche (ice hockey). For the marketing expert Dennis Trautwein from the globally operating agency Octagon, it is therefore no coincidence that the main financier and the major investors come from the USA. A sports league as a closed system with a guaranteed income - this business model, as it was intended for the Super League, has "proven itself" there, he said. And the Super League would be a "global product that would also work commercially". Trautwein sees the founding of the Super League primarily as a "power move", as a strategic decision by the twelve clubs in connection with the reform of the Champions League. "These clubs want to make sure they get more of the cake." The Super League is a means of exerting pressure, but, says Trautwein: "With the best will in the world, I can't imagine that this construct will be brought to life."