The Outbreak May Benefit Local Firms

 

The Outbreak May Benefit Local Firms

  In the study conducted by Başkent University on the effects of the coronavirus epidemic on domestic firms, the choices made by gender were examined. The research, conducted under the leadership of Başkent University Department of Management Inst. Professor Dr. Feride Bahar Işın, she addressed the Turkish people's view of local firms according to age range and gender. The survey, 62.9% of women in Turkey, while 44.7% of men due to the outbreak of the virus has revealed that he would be happy to turn to domestic firms. The study, which was presented by Merve İbiş, one of the students of the Department of Business Administration, was conducted on 1072 people with different income and education levels. In the survey conducted with the survey method, 45.8% of women said that foreign brands of Turkish people could be bought, while this rate was 50.2% for men. Women Are İn Favor Of Local Firms The rate of those who said that domestic companies would be happy to buy their products after the coronavirus epidemic was 62.9% for women, while it was 44.7% for men. Professor Dr. Feride Bahar Işın stated that the generation that approaches the local companies the hottest is "Baby Boomers", that is, "baby boom generation". He said that the coldest-looking generation is the "Z generation". In terms of gender category, Professor said that women in general are more favorable to domestic firms than men. Dr. Ray also stressed that there is a seriously unstable cut.   [embed]https://twitter.com/Feridebaharisin/status/1256558524060053504[/embed] Professor Dr. Işın stated that it would be correct for local companies to focus primarily on women and the generation called "Baby Boomers". Isin stated that the section that should be convinced is the Z generation. Professor Dr. Isin used the following words regarding the effect of the coronavirus outbreak on domestic firms: '' Today, when globalization is weakened, supply chains are very fragile, and trade between countries has become almost impossible, global and foreign brands cannot reach their target markets as easily as before. While the balance between supply and demand deteriorates especially in the context of global and foreign brands, consumers' awareness of domestic and national interests is increasing. Under these conditions, it will be a gain to use the opportunity created for domestic brands effectively." " What is the "Baby Boomers" Generation? The generation that emerged as a result of the fact that there was a lot of births and population explosions between 1946-1964 after World War II is called Baby Boomers. During the birth of the section called the "Baby Boomer Generation", 1 billion births took place. What is "Generation Z"? The group, which was born after 2000, dominates technological developments and social media, and experiences socialization over the internet, is called "Z generation".