TOGG Was Awarded With The Design Award

TOGG was awarded the design award. This award made history for the first time in Turkey.

Turkey’s Automobile Initiative Group (TOGG) is the first brand to win the iF Design Award 2021 from Turkey in the field of mobility, one of the most prestigious design awards in the world. The TOGG C-SUV, which was created by the TOGG and Pininfarina design teams after a 150,000-hour study and the guidance of Murat Günak, was registered in 27 EU countries as well as China, Japan and Russia, managed to receive an award in the "Professional Concept" category. This year, nearly 10 thousand products and projects from 52 countries competed at the iF Design Awards, which is defined as a symbol of design excellence in the international arena and has been given since 1954. 98 independent judges from 21 countries went through a wide-ranging study to decide on the best designs in the world.

"We Designed With The Inspiration Of Our Culture..."

TOGG Senior Manager (CEO) Gürcan Karakaş expressed that they are proud to be deemed worthy of an award at the iF Design Award. Karakaş made the following statements regarding the issue: "We achieved our design goals and the technical definition of our vehicle based on user insights. We have recently become the Design Leader in the process of reducing the number of design houses from 18 domestic and foreign design houses to 3 at the beginning, as well as in the formation of the final design theme and the selection of Pininfarina. We received support from Murat Günak, our world-renowned designer who joined our team. The crowning of our original design, which we developed with the inspiration of our culture and registered in 27 EU countries along with China, Japan and Russia, such a qualified award, encourages us to do better. " According to the information obtained, TOGG plans to produce 5 different electric and connected models on the common platform by 2030.