What Was Apple's Biggest Mistake?

What was Apple's biggest mistake? Apple (AAPL) has spent the last 30 years creating a number of successful products. It became a pioneer in every product branch from iMac to iPod, iPhone, iPad, Apple Watch to AirPods. In addition, in recent years, AppleCare, Apple Music and Apple TV +, businesses that have continuously earned income have appeared in the market.

But according to Wedbush analyst Dan Ives, the tech giant made a big misstep: Not buying Netflix (NFLX).

Ives said, "This acquisition could put tech giant in a much better position in the streaming battles dominated by Netflix, Amazon (AMZN) and Disney + (DIS)," Referring to former Apple CEO Steve Jobs and current CEO Tim Cook in an interview with Yahoo Finance Live, Ives said, "I think Jobs and Cook's biggest strategic mistake in the last 10-12 years was not buying Netflix." However, that doesn't mean Apple won't continue to perform. Ives predicts that the market value of the company, currently about $2 trillion, will reach $3 trillion by the end of 2021.

Apple should buy a studio!

Analysts and experts have also said for years that Apple needs to buy Netflix in order to win the streaming wars, but Apple usually doesn't make big and flashy purchases. Apple's largest recent public acquisition (in 2014) was the acquisition of the headphone company Beats. Buying Netflix would give Apple a large share in the video streaming industry and prevent it from having to build its own product from scratch. The major productions of Apple+ so far include "The Morning Show", "Ted Lasso" and "For All Mankind". These productions are interesting to viewers, but none have become a cultural force. Netflix and Disney+ have already become a phenomenon for the audience with shows like "Tiger King", "The Queen's Gambit" and "The Mandalorian". According to Ives, the only way Apple can catch up with the broadcast giants is to incorporate a Hollywood studio.   Source: https://finance.yahoo.com/ You may also be interested in this:

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